upper crust bakery branding suite

At the heart of the Upper Crust Bakery’s business model is an elegant and timeless ideology. My logo uses clean, classic shapes, vibrant colors, and a graceful font to convey this message. I felt that the font needed to be upright, extravagant, and easy to read all at once. I think the fonts I have selected (Grenadier, Covent Garden, Tw Cent MT) meet this criterion. The colors orange and yellow are commonly used with bakery logos. The black adds elegance and a nice contrast to the orange and yellow.