amethyst bay resort & spa

The magazine advertisement that I created for Amethyst Bay Resort & Spa successfully balances the visual and practical requirements as outlined in the client brief. The client wanted an ad that would bring more awareness of their business to the general public, and the ad I created entices people to participate in a search for a message in a bottle that could contain a voucher for a free stay at the resort. In terms of practicality, the ad is intended to be a collaboration between the resort and the coffee shop, thus the cost of advertisement is shared by both. The ad is impactful because it uses minimal text to convey its message. The focus therefore becomes the image and the logo for the resort.